Katherine Davis's profileMichelle Burghart's profile

Movie Poster

Problems:
My biggest issue with this movie poster was trying to get all of the elements to match. In the beginning I started with a cartoon squid with real life images, which obviously didn't match. I also had to worry about my competitors, "The Cat From Outer Space" and "Space Buddies", both of which are Disney productions.

Solutions: 
The solution to my mixed media issue was fixed when I was forced to play around with smart filters. I found an artistic effect that created a really nice art style that matched that of the squid perfectly. The main thing I did to out do my competitors was try to create a memorable logo with my typography. Both of my competators only do so-so with typography where as that was my main focus because the title of your movie is often the most important branding (https://ids.uni.edu/lightscameramarketing/2016/04/05/design-elements-good-movie-posters/) I chose a well fitting and consistent font that fit my theme and would create a memorable logo. My other focus was on color, "The Cat From Outer Space" has an amazing use of color mixing in orange and yellow with the space blue to create a fun and cool feel (http://authorityalchemy.com/how-to-use-movie-poster-psychology-in-your-marketing/). As such I felt compelled to also use color to help my movie poster stand out. My focus was primarily on blue, as it is the color both associated with the ocean and space, the two main focusses of my movie. Blue is also a color that creates a sense of trust (http://authorityalchemy.com/how-to-use-movie-poster-psychology-in-your-marketing/) which is a good element to have for a kids movie.

Results:
The end poster is stunning and works beautifully for the movie being advertised. I have received lots of praise from my peers about how great the poster turned out in the end.

* Original squid art done by Michelle Burghart, used with permission 
Movie Poster
Published:

Movie Poster

Published:

Creative Fields