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About

Packaging revision.
Published:
DESIGNER: Josh Ivy
COPYWRITERS: Robin Olson, Heather Lieder, Amy Leventhal

OBJECTIVE: Pangea Organics aimed to expand its retail opportunities from natural grocers to department and specialty stores such as Sephora, Macy's, and Nordstroms. Our packaging needed to be visually updated to compete with other high-end brands on the shelf while upholding the highest environmental standards possible.
We created a glueless origami style paper carton to replace the molded fiber carton, and moved to screenprinting bottles instead of labeling.

CARTON SPECS:
Monadnock ENVI: 18 point single-ply uncoated paperboard, 80% Post-Consumer, printed with vegetable based inks, FSC certified. Manufactured Carbon Neutral and with 100% Green Electricity.

AWARDS:
2010 - How Magazine In-Howse Design Award - Consumer Merit for Pangea Organics Balancing Oil and Eye Cream Packaging

2009 Pangea Organics