To celebrate the launch of Avengers: Infinity War, we worked with Walt Disney Studios to bring the Avengers experience into various city around the region. As the biggest cinematic event of the year, the battle between the Avengers and Thanos was on a scale like never before.
So, as Nick Fury once said, "There was an idea..."
An idea to take this battle to the next level - We communicated this clash by pitting our media placements against each other and we brought this to life through innovative technology and carried this through all our executions. One of which was to have large digital projections on iconic buildings to foreshadow the arrival of Thanos. It was a visual spectacle that generated lots of buzz.
We also projected the Avengers logo on the unique architecture in Malaysia, Menara TM, to make it look like the iconic Avengers Tower. It got the fans hyped up with the iconic HQ appearing in Malaysia.
The campaign got people talking - it was covered extensively on multiple media outlets in Malaysia and Singapore as well.
Client Walt Disney Studios
Agency dentsu X
Executive Creative Director Joao Flores
Art Director ND Chua
Senior Creative Chan Shutian
Junior Copywriter Matthew Zhang