The Foros Locales are spaces for citizen participation that give the opportunity to meet, debate and work on initiatives to improve Madrid. The objective is to provide neighbors and non-profit entities of neighborhoods and districts with a space where they can share their different points of view.
Providing an identity that can be understood from different perspectives is the starting point to create a flexible, sensitive and easily adaptable visual system to the different supports on and off that the day to day of these spaces require.
A graph based on the frames as meeting centers to interact and dialogue and the diagonals as links between these places, the participants in them and with the Municipal Institutions (the shortest way between two points).
The use of a "democratic" typography at the user level as a diverse color palette, helped us to consolidate the values of the forums at a conceptual level.
An identity that is not an identity, there are as many as Districts exist in Madrid. This will be expressed in the manner required by the activities and initiatives proposed by the neighbors and institutions that make up each of them.
A visual system where there is nothing in front or behind, nothing is above or below, does not opt for the left or the right ... An identity for everyone and for every forum.