Wieden+Kennedy The Lodge started a series of stories about bringing creativity to life through emerging technology. This one is about technology in retail, instead of focussing on the obvious gadgets like VR glasses and phones I decided to focus on the enhanced senses technology brings.
Doing our best work in retail means fundamentally understanding a brand and applying the right technology to build experienc…
We’ve read the writing on the close-out signs: every company is worried about the uncertain future of retail. Some blame it on the rise of e-commerce, some blame it on changing demographics, but the reality is that consumers have acquired the power to take control of their shopping experience. They have more information about retailers and products, they’re harnessing new channels for voicing feedback, and they’re quick to take their business elsewhere if they’re not heard.
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