When Loft 312 approached me with their new idea for poop bag dispensing, they had little more than an engineered concept. Our goal was to turn a novel dispensing concept into a production-ready, sleek, innovative, and desireable dog accessory. The Loop is a well-functioning, minimal bag holder that doesn't try to look like something it's not, like a bone or fire hydrant. The design and aesthetic only adds to the function. It's got a great big loop for grip and all sorts of toting possibilities, and a unique grab and rip function for easy single bag dispensing. A perfect addition for any leash (or diaper bag). Hit up www.loft312.com for more info.