House 99 by David Beckham
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    Commission from L’Oréal Paris to design and illustrate the identity for David Beckham’s premier range of male grooming products. The concept cent… Read More
    Commission from L’Oréal Paris to design and illustrate the identity for David Beckham’s premier range of male grooming products. The concept centres around David’s passion for tattoo, barbershop and motorcycle culture, referencing his own tattoos and iconography. Tessellating graphic motifs reflect the House 99 manifesto of searching for something new, whilst creating a feel of community and togetherness. “We’ve taken our time to create quality products, fine-tune the logo, packaging, and even the product names. We created House 99 to give people inspiration to feel confident in their lives. Welcome to the House." David Beckham. Read Less
    Published:
Packaging, Product and Grooming Guide illustrations for
House 99 by David Beckham.

PACKAGING
PRODUCTS
CONCEPT DEVELOPMENT
FINAL ARTWORK
PACKAGING MOCK UPS
Big thanks to Omar Knaz Photography for the packaging shoot.  Omarknaz.com