Iremia came to us with the vision of a minimalist inspired skincare cream company. The name of the company means "calm," a feeling we carried through the branding with simple lines and geometry. Owner, Elaine Li, requested the aesthetic be inspired by her two favourite places in the world, Greece and LA.
In addition to Elaine's vision, the idea of precision was a driving force behind the direction of the brand. Skincare formulation is complex and requires specific ingredients and measurements in order to achieve the desired effect. Iremia also uses natural ingredients, so a balance between scientific precision and natural beauty was key to the success of the overall brand.
