Fresh start ↔ New beginnings

New beginnings and so many changes! Brand new visual identity and web design for myfashionfruit online shop. Striped down, black n white, dynamic typography, combined with clean and natural imagery are the key-values that shape the new visual and narrative identity of

art direction, visual identity, web design

Client - myfashionfruit
Art Direction - Vasilis Pallas
Fashion Direction - Amaryllis Tsitouri
Photography - Orestis Tsirouris
Models -  Nefeli, Elena, Irini, Katia

vasilispallas © 2018