In this third-year project, I was given the brief of designing a typographic dust cover. The aim was to showcase the Helvetica font with its pros and cons, as well as drawing inspiration from the Helvetica Documentary by Gary Hustwit (2007). The dust cover showcases hundreds of famous brands designed using the Helvetica font. Although the lists of brands seem overwhelming at first glance, the entire cover is designed in a Swiss style with the emphasis on the tagline (Redefine your brand). This statement is to show how over saturated Helvetica brands have become, making Helvetica the go-to font when designing logos. Although the tag line serves to show the over saturation in the design industry, it is neither a negative nor positive critique, but merely an observation. The phrase "Redefine your brand" is meant to evoke deeper thinking and conception within the design community. Newer designers can be exposed to this trend and more experienced designers will be able to form their opinion on the dust cover based on their personal opinion of Helvetica. The small rationale within the book dust cover was created with research in mind as well as personal opinions on the Helvetica font.