Typographic Dust Covers
Fantastic Mr Fox
Helvetica: Documentary
Inspired by Wes Anderson's take on Fantastic Mr Fox, these dust covers had color variations of all his movies alongside the unique, one of a kind- typeface was created for this very style
Helvetica is a well-known popular sans serif typeface, developed by Max Miedinger. The brief for this project was to design a dust cover around the documentary of Helvetica, by Gary Huswit. The target audience for this book developed the concept surrounding an audience that would be interested in academic texts and would be referred to as an intellectual. This would attract a reader who would be well-cultured and read, as well as appreciating subtle humour within academic references.
Mood board includes mixed media styles, with large type and clean spaces. These points of reference play to my strengths and visually portrays the concept abstractly but aesthetically
These are images of my concept developing through the use of layering and scanning. This allowed for the development of my concept tagged, correlation does not mean causation. Establishing the idea that Helvetica’s impact in one design era had not affected the other.
The layout of the book is the crucial element of the concept. The design visualizes two eras, Modernism (left) and Post-Modernism (right), bridged by the Helvetica on title of the spine.
The final dust cover design demonstrated my initial plan and concepts, the simple and precise modernism and the enlightened, high contrast postmodern time. Helvetica establishes its role that it played through these times.
Colours chosen were based of CMYK used in general design practices, in this case to create a relation between the digital and print.
“Modernism released us from the constraints of
everything that has gone before with a euphoric
sense of freedom “
a book containing isms’, dogmas and stances
surrounding a traverse font that modernists and
postmodernists complied as their common ground
It is always the same: once you are liberated, you are
forced to ask who you are.
Baudrillard, Jean.
