Our assignment was to show how personal search ads should be. Concept: Simple. Google isn’t just an algorithm, it’s a place where you can find “pants that make you look skinny” nearby. Get the answers you need, as simple as that.

To execute, we developed a hand written font, created to look real by varying the glyphs randomly. I also created hand drawn illustrations.

The campaign was included in the Communication Arts Advertising Annual and short-listed for a Clio.