Stedelijk painted their walls white in 1938, as the first museum in the world. In retrospect, they invented the concept White Cube, which is still the standard for museum galleries worldwide. These guts and urge for innovation are characteristics of Stedelijk and can be retraced in the new online platform. We created this new digital style and the technology behind it, which evokes both a violent reaction as an intuitive feeling, and therefore fits Stedelijk. Creating an optimal design for mobile users played a key role in this process.

https://grrr.nl/en/projects/stedelijk-museum-2/