OVERVIEW
THE CHALLENGE
This year Nestle turned 150. Over the past 2 years, leadership has realized that the company needs be more relevant by immersing the company in new tech. The world is a digital world. Nestle does not have any pure digital platforms, so we were engaged to help them with an intiative to bring them into this new world.
Their vision for the Amazon Echo project is a recipe-central platform that would touch you in all aspects of your life and help you make better choices. Everyone needs food, why not help people make decisions based on constraints and activity levels.
Constraints could include: dietary restrictions, family size, nutritional value, costs, season, substitutes, complimentary item (main with sides), age, activity level, seasonality, regionality, etc. This would lead to a personalization engine geared at making recommendations based on your preferences and the preferences of your family.
Wearables could further drive personalization; connected devices could drive effiency gains (like a connected oven that begins to preheat when you are at a certain step in the recipe).
A voice-commanded Amazon Echo, or Alexa, would make meal recommendations, send you shopping lists, then help you cook it via step-by-step audio instructions and complementary visuals. The visuals could expand out into instructional videos, tips, communities with user-generated content, etc.
Eliminate time spent shopping and increase convenience via integrated grocery delivery services like AmazonFresh.
MY ROLE
UX lead: creating flows, script for skills, wireframes.
THE SOLUTION
Alexa app that provides the user with recipe options based on their constraints of time and number of people. Once recipe is selected, user is sent a shopping list to their email and Alexa app. Once the user is ready to start cooking, they can reaccess the app to get step-by-step voice instructions with iPad visual companion.
FLOW
SCRIPT
PERSONA
CREDITS
Agency: Mobiquity Inc.
Visual Design: Kara Hickman
2016
