Work | 2🐶18 汪年全家福
2🐶18 Family Portrait for the Year of the Dog
This is an a viral campaign developed by PUPUPULA (PPPL) that has reached over 100 million hits during spring festival. 
For more : check here
I worked as the chief graphic designer and illustrator in this project during my short stay in PPPL.

To let adult users better find themselves in the game and personalize their family portraits , there are 28 different hair styles/decorations for men and 30 ones for women,also with 13 kinds of mustache, 7 glasses, 30 upper-bodies and 10 lower-bodies are illustrated for them to choose from in this project. For kids, there are 15 different figures, some of which are sporty, well-dressed in Chinese traditional clothes, or adorable newborn babies. Besides, since this year is the year of the dog, this key character has up to 31 popular species, such as Shiba-inu, Corgi, Golden Retriever or Husky. Also, cats, frogs and even turtles can be added as family members.

What's more, 22 elements in the “Furniture” category enable users to decorate their ideal home for the portrait, varying from the upside-down “福” ( Blessing) character on the wall, a family painting by kids, or a small plant,  to a big table with Chinese cuisine or hotpot for spring festival.
Work | 2🐶18 汪年全家福
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Work | 2🐶18 汪年全家福

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Published:

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