LOVE IT. LIVE IT.
Pepsi is known for bringing football’s most iconic heroes and top hopefuls to the world in the most unexpected ways, showing fans the never-been-seen-before sides of the players they love. Every single football player has one thing in common:
they all love the game. But those that join the ranks of the world’s greatest want more – they want to live it, every day.
they all love the game. But those that join the ranks of the world’s greatest want more – they want to live it, every day.
In 2018, Pepsi will use art, photography and sport to tell the stories of how some of the best footballer players in the world live football - both on and off the pitch - bringing a unique take on the sport and the athletes to fans everywhere.
I was happy to made part of this project for Poland and Russia.
Best polish football player in 2016 chosen by fans. Poland National Team player for many years, previously captain.
2013 Champions League Finalist with Borussia Dortmund. Kuba Błaszczykowski is a player, who puts his whole heart into
the game – he plays with a lot of sacrifice, not being afraid of getting dirty or injuries on the way to victory.
Hawk was chosen as a symbol reflecting the character of the player and the symbol of Poland.
In Russia, the campaign is supported by 6 young and strong players from different teams.
These are Ilya Zhigulev, Ivan Ignatiev, Elmir Nabbiulin, Evgeny Markov, Aleksandr Tashayev, Roman Emelyanov.
Snowstorm - as a reflection of the Russian character.
Snowstorm - as a reflection of the Russian character.
THANKS!
PepsiCo Design EER
Paul Woodvine, Design Director and Global Brand Experience
Silke Bochat, Senior Director / Head of Design Eastern Europe
Taisiya Ganzha, Art director PepsiCo Design EER
Taisiya Ganzha, Illustrator
Paul Woodvine, Design Director and Global Brand Experience
Silke Bochat, Senior Director / Head of Design Eastern Europe
Taisiya Ganzha, Art director PepsiCo Design EER
Taisiya Ganzha, Illustrator
Alexey Koler 3D Visualization
