ISEG Economics and Management College

Creation of a communication concept for ISEG, with the intention of giving the college a new marketing positioning.
The college is not students first choice. But once people give it a second thought, they realize it is the BEST choice.

Creative Solution
The concept and communication programme developed shows us how history is filled with examples of people who, after giving matters a second thought, made a better decision.
The results were way above any expectation:
. 20% increase in Masters Degrees applications
. 30% increase in Postgraduate Studies applications
. Doctorates applications exceeded the vacancies

. Copywriter: Maria João Venâncio