Thomas Yang's profile

Breast Cancer Foundation - Coming of Age

Thomas Yang
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Breast Cancer Foundation - Coming of Age
Breast cancer can affect girls as young as 18. Yet cancer is the last thing on a young girl’s mind. And so are breast self-examinations. By referencing popular coming-of-age activities, this campaign reminded girls that the arrival of newfound freedoms is also a good time to adopt life-saving breast checks.

Awards
British Design & Art Direction D&AD: 1 Graphite Pencil
Creative Circle Awards: 3 Silvers, 2 Bronzes
Bill Bernbach Award: 2 nominations
breast cancer cancer feminism ILLUSTRATION pink poster print public service singapore thomas yang
breast cancer cancer feminism ILLUSTRATION pink poster print public service singapore thomas yang
breast cancer cancer feminism ILLUSTRATION pink poster print public service singapore thomas yang
breast cancer cancer feminism ILLUSTRATION pink poster print public service singapore thomas yang
breast cancer cancer feminism ILLUSTRATION pink poster print public service singapore thomas yang
breast cancer cancer feminism ILLUSTRATION pink poster print public service singapore thomas yang
Agency: DDB Singapore
Creative Directors: Chris Chiu, Thomas Yang, Pradeep D'Souza
Head of Art: Thomas Yang
Art Directors: Roger Tan, Chia Min Da, Sharmayne Desiree Ng
Copywriter: Jasmine Tan, Pradeep D'Souza
Illustrator: Elen Winata 
Breast Cancer Foundation - Coming of Age
Published:
Thomas Yang's profile

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Thomas Yang's profile
Singapore, Singapore

Breast Cancer Foundation - Coming of Age

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives