Breast Cancer Foundation Campaign 2017
Coming of Age Posters

Challenge: Life begins at 18, and so do the risks. Yet not many know breast cancer can affect girls who are coming of age. In fact, cancer is the last thing on a young girl’s mind, and so are breast self-exams.

Insight: Habits formed at an early age are formative. If young women adopt breast self-exams early in life, they are likely to keep the habit as they grow older. Helping them enjoy more of what life has to offer.

Solution: With the coming of age comes certain freedoms, and certain risks. To connect the freedom of becoming a woman with the health risks of being one, we created topical posters for youth touch points, catching our audience’s attention at the right times.

Our posters go wherever our young audience goes: Fitting rooms • Movie posters • Driving schools • Washrooms at bars/pubs • Public smoking areas • Lifts at relevant establishments • And more
Awards
British Design & Art Direction D&AD: 1 Graphite Pencil
Creative Circle Awards: 3 Silvers, 2 Bronzes
Bill Bernbach Award: 2 nominations

Agency: DDB Singapore
Creative Directors: Thomas Yang, Pradeep D'Souza
Head of Art & Design: Thomas Yang
Art Directors: Roger Tan, Chia Min Da, Sharmayne Desiree Ng
Copywriter: Jasmine Tan, Pradeep D'Souza
Illustrator: Elen Winata 
Breast Cancer Foundation Campaign 2017
172
1,139
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Published:

Breast Cancer Foundation Campaign 2017

172
1,139
12
Published: