Rebranding the Queen's Cup (a creative work)
The logo developed used the existing brand equity of the company's logo which shows seven hills and a sun. Each hill has been collected to nestle together to form a cup of sorts, but also bring to mind the idea of waves of the Ohio River. The sun has changed to a sliver of steam, which also recalls the Tall Stacks River Festival, a local favorite.
Pages from the branding manual, as well as images of sub-brand applications are shown.