Branding & Creative Direction Project
Brand: Jo Malone London
The challenge of this project is to first identify an existing problem that the chosen brand has, then finding an appropriate creative direction for a specific target market. With that said, I created a abstracted patterns identity set that is inspired by the natural element, and combined it with a beautiful scripted hand-drawn typeface to create the "East meet West" Outcome for the heritage brand.
Jo Malone as a brand celebrates the gifting aspects and cares very much for their customers
Scented wrapping paper with the identity for gifting purposes
Packaging label application
