設計理念 Design concept
天生好豆是台灣本土產天然豆類品牌，包含屏東滿洲的有機黑豆、嘉義茶山的有機白薏仁、嘉義朴子的無農藥綠豆，以及屏東萬丹的自然農法紅豆。包裝設計外盒模仿竹編質感，並在細節處以植物的穿籃而出的插畫點綴，購買時就彷彿手中提了一整籃鮮活的植物般。打開外盒，內盒個包裝以線條插畫表現豆類蜿蜒生長的鮮活姿態，穿梭在植物間的小農夫們則編織出一篇篇農忙小故事，讓消費者除了能享受產品本身的自然營養，更讓購買天然農產品成為一種生活情趣。
Taiwan Natural Beans is a brand of Taiwan local beans which includes Organic Black Beans from Manjhou, Pingtung, Organic Job’s Tears from Chashan, Chiayi, Pesticide-free Mung Bean from Puzi, Chiayi, and Natural Farming Azuki Bean from Wandan, Pingtung. The package is designed to imitate bamboo braids, and ornamented with illustrations of plants grow from the inside. Open the package, the individual packages are covered with lineal illustrations to present the vivid winding features of beans, and the little farmers tell daily stories in the fields.
單色線稿插畫,模擬豆類植物蜿蜒不絕的生長，並利用線條作為視覺導引，讓連環漫畫般的小插圖，將消費者帶入小精靈般的農夫們恬適逗趣的田間日常中。
The monochrome lineal illustrations imitate the winding feature of beans’ growing. Using the lines as visual guidance, let the comic-like illustrations leading consumers into the elvish little farmers’ casual daily life.
外盒設計模擬竹編質感不僅止於盒面，邊緣折口處也設計如同竹編工藝的細節，使整體更加清新優雅。
盒面的抽拉式封條，採用半透明紙張印製，向左右抽開時，與覆蓋在下方的圖案互動，彷彿瞬間生長出許多草葉。
單包裝外標的線條插畫延續至整面盒底。
The bamboo texture details not only cover the lid but also extend to the edges.
The label upon the lid is printed with semitransparent paper. When pulling the label away, the bean leaves on the label and the lid interact with each other, like the leaves are growing at the moment.
Inside the box, the lineal illustrations also spread from the individual packages to the whole bottom.
