Digital Adverts for Diwali Campaign UBEREATS
Promotion for festive season bestsellers | Flat Lay video composition | Line art Indian motif pattern
The Challenge
To come up with something that explored the festive feels of the Diwali season. Their target audience has people of all ages, which is why this is a video-based campaign that revolved around the concepts of sharing food during celebrations across diverse human equations.
The Execution
The first step was to conceptualize the shoots for the campaign. There were six different video shoots for the campaign. The concept of the shoots revolved around how food plays an integral role in all our celebrations.
The narratives revolved around the concept of food and sharing across diverse human equations.
- Replicating the act of elders blessing the younger generation and handling sweets out to them.
- The breezy and flirtatious mood for the other video, showcasing a teasing chase between a couple.
The next step was to finalize which food items to use for embodying the spirit of Diwali. These food items were sweets sold the most during the festive time based on market survey and analysis.
Production-
Used warm and soft lighting and bright colours to enhance the festive mood.
Hand gestures to plug in human emotions and the concept of sharing
Used props like poker chips, playing cards, golden diyas and marigold flowers, to complement the sweets in the frame.
Camera used- Canon EOS 5D Mark III DSLR
Supplementary equipment included colourful background sheets, reflectors, scrims, mirrors, black cloth, and a boom tripod.
Post-production work included colour correction to remove reflections and match tonality of the videos. Also had to fix the time setting of the videos to match the pace of action to the emotions conveyed via the video.
The Impact
The finished shoots were successfully launched across all their social media platforms, bringing greater attention to the launch of UberEats as a brand in the India.
Adaptations for Social Media Banners
Overlay Pattern
Line Art | Vector Graphics | Indian Motif | Diwali Theme
Year 2017
Team
Art Director- Dennis Akham
Cinematographer- Nanki Jassal
Assistant 1- Abhishek Pal
Assistant 2- Tanya Aggarwal
Assistant 3- Atsung Walling
Assistant 4- Siddhi Jain
