Target Audience: Tailors & Scissor Collectors
Concept of this packaging is based on Chinese superstition and taboos of using scissors during Chinese New Year. It was symbolised as a bad thing and it will bring bad luck if you break the rules.
For the logo, it means cut in Chinese. A part of the word was replaced by the shape of thread snipper in red colour and some of the strokes are in thread snipper blade shape. Red colour was mainly used for this packaging as it has a meaning of danger, luck and warning in Chinese culture.
There will be a small booklet inside the box with the content of taboos and superstition of using scissors during Chinese New Year.
