Amidst the ever-busyness of Gulshan, Art Café brings a breath of fresh air with it's delicious food and artsy approach as this is a place where food meets art.
For the Café, we wanted to create an identity which represents it's vision to become a platform for both good food and good art. The iconic pair of black circles represent the interaction and correlation between art and food, soul and body, production and consumption.
Playing further with these shapes we generated a series of visualizations portraying the imaginary interaction between art and food.
While generating the icon we felt like the design should not be anything complicated or decorative or even colorful, because the arts or the events this cafe will showcase are enough colorful themselves. Rather we focused on creating a visual carrier.
The logo becomes an interactive media for the users to play with and sketch on while waiting for food. And overall it creates a simple yet memorable identity for the cafe.
Concept, Art Direction, and Identity : Loudworks
Illustrations : Suhas Nahian, Rashed H. Chowdhury, Irteza Ameen, Sakib Ahmed Lam, Fahad Rahman
Photography : Corpovisuals