The brief was to make digital campaign for introducing new product.
We choose one of the most famous tea from Hangzhou called Xihu Longjing Tea then we introduce this product in Italy. This campaign was designed for Italy's big cities like Milan, Rome, Florence, and others to introduce the new life-style for drinking tea.
As we know that coffee is the most popular drink in Italy, we want to introduce tea as their new choice. Xihu Longjing Tea itself has tons of benefits for health and with its benefits we want people to experience and learn more about the products. Our main goal is not for selling profit, but for introducing and raise awareness for consuming tea.
In this campaign, we designed the installation where people can visit, smell the aroma, try the tea, and feel the natural feeling of tea itself inside the installation. People can spend their time to relax inside the installation while enjoying the nature feeling of tea garden. Visitors could also scan the QR code through their phone to get more details about tea explanation from the site and free pack of tea for their experience.
Creative Team:
Windy Huang
Liang XuMing
