Direct Mailer - Vodafone
Vodafone sends out a monthly mailer to its mobile customers to sell them on Vodafone’s home broadband service.
Due to budgetary restrictions, the physical format rarely changes. However I designed a new take on the format, which enabled a more interesting customer interaction, was aligned with above-the-line creative, and worked within the budget.
The above-the-line creative featured a floating broadband router attached to lettered balloons reading “Sale.”

My design unfolded vertically, three times, with each unfold revealing the strings leading from the balloons, to the next segment of information, and eventually to the router, creating an enticing visual narrative.

The finished product also had gold glitter varnish on the balloons, to really make it stand out.
Direct Mailer - Vodafone
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Direct Mailer - Vodafone

2
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Published:

Creative Fields