一起菓日子 A fruit a day / 臺灣果乾包裝設計

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1960年代，是台灣各種水果出口外銷最為鼎盛的黃金年代，所以我們決定以台灣1960年代的復古報紙風格，做為果乾的包裝設計核心策略，就如同我們每天都需要看報紙一樣，成為每日的習慣。

產品使用台灣道地新鮮果乾，進行小量分裝，包裝上採用復古風格進行設計，以產品專屬給果乾報紙為外包裝，手繪插畫風格為內包裝，並另外為個包裝設計了一款固定帶，使此包裝設計更加穩固。此外，我們將六種水果與星期制作搭配，每日都有專屬的心情小語，讓消費者一星期的每一天都能品嚐不同口味的菓乾，日日品嚐到不同的驚喜。

A Fruit A Day use the authentic dried fruits from Tai- wan, and aliquot them into small packages. In terms of package design, we use retro style to design our key vision, from outside to inside, the unique dried fruit newspapers are outer packing, and the hand-painted fruit illustrations are inner packing, moreover, to make these become firmer, we particularly design a stable girdle for the inner packing. In addition, we arrange six fruit flavors on different days of the week, and each day has its exclusive statement. The consumers can have different flavors of dried fruits on each day of a week, and be able to have different surprises every day.

A fruit A day (2016)

個包裝設計 Inner Packing

(1) Use hand-drawn fruits illustration to identify the tastes.
(2) Retro visual design.
(3) Each kind of fruit has its own quote.

包裝盒設計 Stable Girdle for inner packing

(1) Effectively stabilize inner packings.
(2) Be able to take out inner packings on both sides.
(3) The design of the latch makes the opening and closing more convenient.

外包裝紙設計 Outer Packing

(1) Visual concept of the newspaper.
(2) According to the flavor and week system of our product, we designed a series of newspapers. Seven days a week with seven identical colors.
(3) Without bonding it, the product can be completely coated by the folding method.
(4) The contents of the newspaper introduce Place of Origin, Production Process, and the pieces of information...etc.