Vault Banking Systems is a branchless, online bank with a focus on financial education and empowerment of its users. The app contains tools to easily set up and track a personal budget, develop financial goals, provide feedback on your spending habits, and tips for money management. It is a personalized experience to help users improve financial literacy. 

My goal was to create an identity for the bank with a clean, modern feel that is attractive to millennials and aesthetically pleasing, yet trustworthy. The language does not contain financial jargon typical of most banks, and speaks to its users as actual humans. The overall look of the brand is very minimal, and does not hide anything in small print. I focused on creating a streamlined appearance and overall feeling of genuine transparency to establish trust, and a bright variation of a primary color scheme to bring some fun to the sterility of banking.