Dove 'Athletes' Website
Dove ‘Athletes’ was a website and social campaign showcasing the media’s negative commentary on female athlete’s appearance instead of focusing on their achievements.

We scraped the internet for news publications containing this type of writing, posting quotes on the 'Athletes' website. Users could view these and respond back to each author.


My Role: Creative Ideation, Art Direction & Design    |    Production: Resn    |    Agency: Razorfish New York    |   Client: Dove
The creative concept for the campaign and film treatment was the idea that the more the media focuses on the athlete's appearance, the less we see her achievements.

Each time a quote appears on top of an athlete, they disappear into the background.





Awards

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Webby Winner & People's Choice Winner (2017)
D&AD Wood Pencil (2017)
FWA of the Day


Dove 'Athletes' Website
37
590
3
Published:

Dove 'Athletes' Website

Dove ‘Athletes’ was a website and social campaign which showcased the media’s negative commentary on female athlete’s appearance instead of focus Read more
37
590
3
Published:

Tools

Adobe Photoshop
Adobe Illustrator

Creative Fields

Copyright Info

Attribution, Non-commercial, No Derivatives

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