Aimed at the sporty teen audience, this ZX Flux website was a playful and colourful approach to adidas e-commerce. This featured a much loved click & hold mechanic to cycle shoe colours.
My Roles: Art Direction & Design | Production: Resn | Client: adidas Originals
When users click and held on a particular ZX shoe model it would cycle through all of the various colourways available. The below video shows the animation which sped up the longer you held.
