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    This experience for bread maker L'usine is aimed at kids and parents to promote food creativity and enjoyment at home. The site allows users to f… Read More
    This experience for bread maker L'usine is aimed at kids and parents to promote food creativity and enjoyment at home. The site allows users to first create a sandwich using our large variety of fillings, toppings, breads and condiments. Once a sandwich is created, the fun begins! Tapping 'Awesomize' turns their sandwich into one of sixteen characters such as a UFO, camel, spaceship or a castle. Each character is built using the ingredients the user chose, providing an extremely large amount of possible variations. After this result, a recipe can be downloaded showing each user how to make their sandwich for real at own home and which ingredients to purchase. A gallery was created to allow you to view other user made creations and download recipes.  All food items were photographed and styled for this project. Read Less
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This experience for bread maker L'usine is aimed at kids and parents to promote food creativity and enjoyment at home. The site allows users to first create a sandwich using our large variety of fillings, toppings, breads and condiments.

Once a sandwich is created, the fun begins!


Tapping 'Awesomize' turns their sandwich into one of sixteen characters such as a UFO, camel, spaceship or a castle. Each character is built using the ingredients the user chose, providing an extremely large amount of possible variations.

After this result, a recipe can be downloaded showing each user how to make their sandwich for real at own home and which ingredients to purchase.

A gallery was created to allow you to view other user made creations and download recipes. 

All food items were photographed and styled for this project.

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My Role: Creative, Art Direction, Design Lead & UX    |    Illustrations: Rasmus Stenbergh     |    Production: Resn    
Agency: Google Zoo Paris    |    Client: L'usine