for GDES244—phase four.

make a title for your project. use your company name + brand identity. for example: chameleon skate brand identity. the style can be bold or black, but keep in mind that the work is what's important, so don't upstage it with an overly designed page.
.......

all projects/works need some type of description. ultimately it's up to you to craft one that works. you might adapt language from the project brief like this: a comprehensive, multi-phase project that required an understanding of audience and the competitive landscape. brand and identity attributes were visualized in multiple design assets and implemented in a range of touchpoints. a brand book was created to communicate personality, provide rationale, and direct proper usage of identity assets. and at the end there should be some prompt/link to your (personal) dropmark® for those that want to know more about your thoughts, the process and inspiration. perhaps something like this: follow this link (create a link that is not the long url) to view inspiration, alternative solutions and the design process for this project.

so this is another way to do a project description—something like an introduction—pretending it's real: chameleon skate is a fairly new company with roots that run deep in the heart of south Johnson County, Kansas. the visual identity developed embodies the attributes of one, two and three that are valued by chameleon's growing audience of fans, followers and advocates. and there's more process on this fine project—how it became real—is over here.

this should be an image representing your (target) audience...showing in context is best. what does this group care about. why is your brand relevant to them? remember to craft a "caption style" similar to this. and to add at least two returns at the end of the caption to insure proper image-to-caption spacing.

this should be an image BOLDLY presenting some of the identity assets. it can be cropped like this. remember to explain/justify ALL visual form—connect it to strategy and attributes throughout.

this image should present the "standard" touchpoints.

these images should present the touchpoints—you made add up to three more images and include moving media :-) everything should be captioned with rationale—not just a description.