La Croix is a sparkling water that has become not only a financial success but a pop culture phenomenon in just the past few years. La Croix prides itself on what they don’t have in their drink. This spot shows you all the great things they do have in the drink, just to prove how much you can get out of so little. Using references of their summer-y fresh and colorful image as well as their popularity on social media this spot will encompass what is in your La Croix can.
Made using Dragonframe, Illustrator, After Effects, Photoshop, Cinema 4D, Pepakura & lots of paper.
Behind the Scenes
Motion Tests
Process Book
Design and Animated by Madison Ellis
Sound done by the lovely Sam Rodriguez Irurzo
