Beer is known for being bitter, but there are many other taste profiles that accompany the bitter taste. With this in mind, we created a content series exposing these unique taste profiles to our female market, changing the way they experience beer and opening their minds to the possibility of becoming beer drinkers.
We recruited a professional mixologist to create 6 of his favourite cocktails using SAB beers as the key ingredient. We then got him into studio with a comedian (two people that wouldn’t normally mix well together), and let their personalities do their thing.
C r e d i t s
Client: South African Breweries
Agency: Joe Public Connect
Creative Direction: Markus Botha
Copywriting: Jared Milne
Design: Bianca Potgieter
Animation: André Lopion
