Anglo American wanted to educate the public about the complexities surrounding coal mining, specifically when it comes to contracts between them and the entities they supply coal to. We created a short animation explaining the differences between these types of contracts, and how they impact the end consumer.
Client: Anglo American
Agency: Joe Public Connect
Creative Direction: Daryn Drake, Markus Botha
Script Writing: Jared Milne
Illustration & Animation: André Lopion
Sound Design: Sergio Da Cruz