As part of Anglo American’s centenary campaign, we brought one of the largest modern diamond mines in Africa to the world. Using Facebook LIVE, viewers were taken from first blast to final product, and their questions were answered in real-time via the comments. The video achieved three times more views than any piece of social content by the brand, beating the media forecast by 1400%.
AWARDS

AWARD OF EXCELLENCE   •   Digital Marketing   •   Gold Quill Awards 2018
Credits

Client: Anglo American
Agency: Joe Public Connect
Concept & Ideation: André Lopion, Jared Milne, Lloyd Selemela 
Creative Direction: Markus Botha
Sound Design: Sergio Da Cruz
A Day at a Modern Mine
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A Day at a Modern Mine

As part of Anglo American’s centenary campaign, we brought one of the largest modern diamond mines in Africa to the world. Using Facebook LIVE, v Read more
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42
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Published:

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