• Add to Collection
  • About

    About

    As part of Anglo American’s centenary campaign, we brought one of the largest modern diamond mines in Africa to the world. Using Facebook LIVE, v… Read More
    As part of Anglo American’s centenary campaign, we brought one of the largest modern diamond mines in Africa to the world. Using Facebook LIVE, viewers were taken from first blast to final product, and their questions were answered in real-time via the comments. The video achieved three times more views than any piece of social content by the brand, beating the media forecast by 1400%. Read Less
    Published:
As part of Anglo American’s centenary campaign, we brought one of the largest modern diamond mines in Africa to the world. Using Facebook LIVE, viewers were taken from first blast to final product, and their questions were answered in real-time via the comments. The video achieved three times more views than any piece of social content by the brand, beating the media forecast by 1400%.
Credits

Client: Anglo American
Agency: Connect Joe Public
Concept & Ideation: André Lopion, Jared Milne, Lloyd Selemela 
Creative Direction: Markus Botha
Sound Design: Sergio Da Cruz