Gabriela Caldas's profileThiago Inforzato Virgilio's profile

Fluxo - Gama Experience #12 Final Assignment

Fluxo - Gama Experience #12 Final Assignment
Multidisciplinary group assignment for the Gama Experience #12, a 5-week immersive programme preparing for the digital market and startups.
PROCESS
PERSONAS
BRANDING
We have created a fictional HR tech brand called Fluxo to collect leads to test our hypothesis. We needed to approach potential UX and UI design candidates as well as recruiters and Lead Designers to test the HR product we wanted to build.
SOCIAL MEDIA CAMPAIGN
PROTOTYPING
Our minimum viable product was an online quiz to test the specific knowledge of our potential candidates. The goal was to build a quiz that could measure the candidate's seniority level.
Below is our interactive prototype build with Figma and InVision, as well as the user journey map that guided us to build this idea.
Protótipo no InVision: Clique em "Entrar" para navegar
CUSTOMER JOURNEY MAPPING
USER TEST RESULTS
After running the quiz through 65 participants, of which 5 were tested in person to catch more insights on usability, we plotted some of our results below.
Fluxo - Gama Experience #12 Final Assignment
Published:

Fluxo - Gama Experience #12 Final Assignment

Multidisciplinary group assignment for the Gama Experience #12, a 5-week immersive programme preparing for the digital market and startups.

Published: