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    Walkative! is a none-profit organization which offers tours in Polish cities. They explain the complex Polish history to tourists by walking them… Read More
    Walkative! is a none-profit organization which offers tours in Polish cities. They explain the complex Polish history to tourists by walking them around the historical city centres and sharing unique and engaging stories with them. Read Less
    Published:


CLIENT:
Walkative! is a none-profit organization which offers tours in Polish cities. They explain the complex Polish history to tourists by walking them around the historical city centres and sharing unique and engaging stories with them.





PROBLEM:
The organisation grew and they needed a new visual identity that would better reflect their character. The new identity was supposed to make them noticeable in the cities. We were also asked to come up with a new, energetic name, that would be protectable (the previous name was Free Walking Tour).


SOLUTION:
Walkative! Is a self explanatory, yet catchy name that together with the new visual language creates a potent and pronounced brand character. The id is versatile and easily adaptable to different characters of the cities and the trips Walkative! offers.





Creative Direction: Krzysztof Kozak
Art Direction & Naming: Marta Ciecholewska