The organisation grew and they needed a new visual identity that would better reflect their character. The new identity was supposed to make them noticeable in the cities. We were also asked to come up with a new, energetic name, that would be protectable (the previous name was Free Walking Tour).
Walkative! Is a self explanatory, yet catchy name that together with the new visual language creates a potent and pronounced brand character. The id is versatile and easily adaptable to different characters of the cities and the trips Walkative! offers.