Cadillac Global Dare Greatly Launch,
The CT6 Launch NY
THE CT6, A STORY BASED ON TRUTH AND COMPETITIVE DISTINCTION
THE CT6 IS A CLEAR SIGNAL OF CADILLAC'S NEW AMBITION – DYNAMIC PRESTIGE A UNIQUE PRESTIGE CONCEPT
THAT COMBINES THE AGILITY AND RESPONSIVENESS OF A MID-SIZED SEDAN WITH THE COMFORT AND INDULGENCE
OF A LARGE SEDAN.
THAT COMBINES THE AGILITY AND RESPONSIVENESS OF A MID-SIZED SEDAN WITH THE COMFORT AND INDULGENCE
OF A LARGE SEDAN.
WE HAD TWO TARGETS TO PLEASE AND APPEASE
1) ENTREPRENEURIALS
2) CADILLAC WIN-BACKS
THE UNIFYING INSIGHT:
I want to express my aspiration and achievement. But on my own terms
OUR CREATIVE STRATEGY:
INVITE THEM TO JOIN THE RANKS OF THE FIRST MOVERS!
OUR IDEA:
ONLY THOSE WHO DARE, DRIVE THE WORLD FORWARD
.
