Creative Campaign by Dropbox Paper
With only a few months left to spare, The World Cup 2018 at Moscow, Russia is coming around the corner. The season of the World Cup is undoubtedly a time for us to treasure as its’ divine purpose is to bring unity amongst people, regardless of their race, culture, as well as even the language.
We were particularly fascinated by the different emotions that was visibly present amongst the crowds and the players during the game. Our belief is that the viewers’ emotions are a universal “language” in itself and is a hidden tool that is globally understood for people to share and connect through. Question is—
"How can we use graphic design to utilize the emotions found in the stadium to empower people to share and creatively connect with the world?"