This is my guerilla campaign for the Bree Illuminated Handbag. My concept was to place a plain white sheet of paper, with barely any noticeable writing on it, on walls, pin boards, etc. The poster would seem basically insignificant, until nighttime. At night, the barely legible writing would glow, thus highlighting the lit interior feature of the Bree handbag.

 

The slogan "see the light" is simple, yet connects to the Bree brand. This slogan says that Bree wants women to recognize their handbag as an innovative, unique product, because of the illuminated interior. This slogan serves the duel function of recognizing that Bree's illuminated interior is a unique selling point, while also encouraging women to show interest in the Bree product.

 

The poster itself is very simple and only has one spot (the website, www.breehandbags.com) where the Bree brand is actually mentioned. I chose to only mention the Bree brand with the website, because I want viewers to be curious. It is obvious with the website name that this poster applies to a handbag company, however that is the only indication of what the product actually is. The poster has an interesting element (it glows in the dark), so instead of appearing vague, it will actually inspire curiosity, thus driving traffic to the website.

If I could add anything to the design it would be tear-off tabs. These tear-off tabs would contain the website name, www.breehandbags.com, in the glow-in-the-dark writing. This way, when a woman tore off the tab and placed it in her purse it would glow inside her purse, thus mimicking the illuminated interior of the Bree Handbags.