Go Mekong Evasion
Tourism in Vietnam
Tourism in Vietnam
website + catalogue
Go Mekong Evasion (GME) is a travel agency that bring travelers off the beaten track and go into Mekong depths.
For this client, I realized the graphic identity, through the website and the presentation leaflet
Since GME offers off the beaten track trips, I opted for these elements: "gritty/muddy", hand-drawing (traveler notebook), polaroid effect, maps and full size images. And I kept a touch of security to reassure the tourist.
Furthermore, one of the concerns was to make the materials look professional (for the sake of safeness and trustiness) while keeping the feeling as a one-person business (not too corporate), that makes room for "controlled mishaps".
1/ Leaflet
The leaflet showcases Mekong delta's landscapes, and presents the offer, the hosting, the activities and the different options.
I worked on few alternative versions as well.
2/ Website
The website naturally re-use the same leaflet's elements. It also comprises smooth and subtle animations, to echo the agency's belief: "Here, we do not save time, we take it".
Watchword:
• Get the visitors interested in visiting Mekong Delta
• "Here, we do not save time, we take it"
• A clear and transparent website
Based on Wordpress and Bootstrap, with some slick and subtle animations and transition - inviting visitors to take his time.
3/ Business card
Business card proposal.
