Chanz Global logo guidelines and brand identity

01
Company Overview

Chanz Global

is a multifaceted company that builds websites and platforms for numerous clients, enabling them to drive their businesses online with higher engagement, as well as provides consultation services and implements customized enterprise technologies through rapid custom-made enterprise solutions.

chanzglobal.com/about-us/

02
logo Overview

To create the logo, the artist considered that the logo should be simple, corporate-looking and capable of creating the impression that the company is an IT company. The logo is an identity that should speak for the brand, thus the artist incorporated a letter “C ” that stands for Chanz and “G ” that stands for Global, furthermore, the logo can also be classified as a Computer chip for its form and structure.

Logo Elements

The logo was integrated with a letter “ C ” to specify the word “ Chanz”, Also the letter was created with a square-shaped structure to represent stability and reliability.

The logo was also integrated with a lowercase letter “ G ” that stands for Global, furthermore, the letter “ G ” is formed with an integration of the letter “ C ” that shows the connection between the company and their clients worldwide.

Logo Variations

Logo Principles

Use when applying the logo on a colored or dark background to make the logo more visible, distorting its form and shape and altering the color and fonts of the logo is strictly prohibited.

Applicable to all kinds of background ( whether color-filled or a picture ) and it can also be transformed into any size. However, distorting its form and shape and altering the color and fonts of the logo is strictly prohibited.

03
Brand Color Scheme

04
Brand Typography

Main Typeface

Used as the main font for the logo. Can also be

applied for titles and names in branding collaterals.

Avenir

Font style: Bold/ Black
Tracking: 0

Note: Distorting and altering the font is strictly prohibited

Sub typeface

Used as the main font for the logo. Can also be

applied for titles and names in branding collaterals.

05
Brand Design Execution

Through the help of the guidelines mentioned, the creatives team was able to implement visual and design consistency in both print and digital materials for the company to use. With the help of this, clients can easily recognize the company's brand visually especially on event occasions.