Chad Witzel's profile

Mabel’s Poultry

Chad Witzel
•
Food Packaging fried chicken brand identity Food truck restaurant southern



MABEL’S POULTRY
Mabel’s Poultry is a fried chicken prototype concept committed to using sustainable principles in their products and packaging. The brand’s visual identity system is a modern take on down-home simplicity and charm. A stylized picnic table cloth pattern provides a playful pop throughout the system. And the burnt red color was inspired by the clay soil common in the south.



Food Packaging fried chicken brand identity Food truck restaurant southern
Food Packaging fried chicken brand identity Food truck restaurant southern
Food Packaging fried chicken brand identity Food truck restaurant southern
Food Packaging fried chicken brand identity Food truck restaurant southern
Food Packaging fried chicken brand identity Food truck restaurant southern
Food Packaging fried chicken brand identity Food truck restaurant southern
Food Packaging fried chicken brand identity Food truck restaurant southern
Food Packaging fried chicken brand identity Food truck restaurant southern


Visual Identity, Brand Development, Packaging, Signage: Chad Witzel
Client: Mabel’s Poultry, LLC
CREDITS: C.Witzel Design - Logo, Brand Development, Packaging, Environmental Graphics


Mabel’s Poultry
Published:
Chad Witzel's profile

Owner

Chad Witzel's profile
Santa Monica, CA, USA

Mabel’s Poultry

Brand identity for a food truck that serves fried chicken.

Published:

Tools

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives