MABEL’S POULTRY
Mabel’s Poultry is a fried chicken prototype concept committed to using sustainable principles in their products and packaging. The brand’s visual identity system is a modern take on down-home simplicity and charm. A stylized picnic table cloth pattern provides a playful pop throughout the system. And the burnt red color was inspired by the clay soil common in the south.
Client Mabel’s Poultry, LLC
Logo, Visual Identity, Brand Development, Packaging, Marketing Collateral, Signage Chad Witzel
