Absolut 13 — Uncover New Experiences
Absolut, a Swedish company is the third largest brand of alcoholic spirits in the world. Absolut Apeach was introduced in 2005.
Brief: This year, we will be celebrating 13 years of entity of Absolut's famous flavour, Absolut Apeach with liquor lovers and fans. Absolut hopes to inspire people to open up to new friends and experiences.
I came up with a new visual outlook for Absolut Apeach — incorporating bold outlines and the drink's signature colour, peach pink.
Finally, a logo alongside with merchandises and social media platforms to promote this campaign is created.
Logo
Posters
Outdoor Ad
Merchandise — Poker Cards
Merchandise — Drinks Recipe Booklet
Social Media — Instagram Profile
Social Media — Facebook Page
Promotional Video
