This was our second client project at Digital Concept Development. The project was for the largest online book store in Denmark, Saxo.com, who sell both physical, digital and sound books. Saxo's most frequent customers are women in the 50+ age, and they are looking to create a new digital universe in their app to target a younger age group: 18-34 year olds.
Our group redesigned their app, both visually and functionally. One of the things we did, was that we created a concept called "BookMate". The BookMate helps you to find the right books for you, both through a guided tour when you first launch the app, but also by detecting what you read. The BookMate will give you motivational notifications and even small trophies if you reach some specific reading goals. Furthermore we created a forum where both readers and authors could post. Here are some mockups of what the app should look like, if it was to be created:
Index page:
Specific book page:
Forum page with authors in blue and readers in red:
The sign up screen where the BookMate guides you through the app and your preferences:
Profile page showing trophies, books, favorites and more:
Settings:
Mockup of an advertising poster:
