PROJECT - RESEARCH
January 2018 - In a media environment full of sensational content, a sensationalized event creates panic
over the real epidemic that affects 150 million Indians. Project Research helped develop a new vocabulary for Indian Adults on mental wellbeing, distributed through the world’s first hijack of Google search ads.
Awards & Accolades:
ABBY’s 2018 Gold // Promotions & Activations
Lighthouse Insights Digital Marketing Awards 2018 Gold // Best Social Cause Case Study
Nokia presents #MakeSnake
Brand: Nokia
Agency: Dentsu Webchutney
Role: Led creative execution on digital for the campaign
Nokia’s #MakeSnake was a campaign driven at celebrating Nokia’s return to a smartphone marker. The nostalgia driven campaign was hugely successful in building brand love and reconnecting with their audience by getting users to recreate the snake from the iconic snake game in the most creative way possible.
HOW TO CHUTNEY
Webchutney as an agency entirely thrives on the ‘vibe’ of the place and the people within it. Any newcomer feels a little out of place on their first day on the job.
How to Chutney is a fun take on a standard induction kit that is not only representative of the work culture of the place and also doubles up as memorabilia no matter how long you stick around.
