Sanjana & Saket approached us to create their unique wedding brand reflecting their contrasting individual personalities and the contrived serendipity by which they met.
Dandelions, the perfect metaphor for Sanjana and Saket, was carefully chosen as the theme for their personal identity design. Fluidity meets structure as the wind carries their unexpected story to unlikely places.
The Monogram unit was designed to represent the union of S+S. The two circles around it stand for the contrast in the individual traits, that mould together seamlessly. The idea of the dandelion is integrated with the final unit as an abstract element.
Wedding | Celebration | Dandelions | Youth | Structure + Fluidity
The dandelion and it’s pollen were introduced as the main visual elements on all the collaterals. The composition of these elements added great dynamism to the layouts. The colours were chosen to represent warmth, romance and youth.
For the invitation, a website was developed, the entire narrative of which was designed to be a complete experience for the guests, beginning with a creative accompanying the website link, to the individual pages with different functional features.
As the invite was sent on WhatsApp, the website was designed to be mobile first. The narrative included a prologue with the animated monogram, the invitation, the event details as well as an RSVP page for the guests to leave their travel details.